IJIRST (International Journal for Innovative Research in Science & Technology)ISSN (online) : 2349-6010

 International Journal for Innovative Research in Science & Technology

Impact of Digital Marketing on Youth Buying Behavior at Big Bazaar in Udupi


Print Email Cite
International Journal for Innovative Research in Science & Technology
Volume 3 Issue - 8
Year of Publication : 2017
Authors : D. M. Arvind Mallik ; Shanker Narayan Rao

BibTeX:

@article{IJIRSTV3I8058,
     title={Impact of Digital Marketing on Youth Buying Behavior at Big Bazaar in Udupi},
     author={D. M. Arvind Mallik and Shanker Narayan Rao},
     journal={International Journal for Innovative Research in Science & Technology},
     volume={3},
     number={8},
     pages={78--87},
     year={},
     url={http://www.ijirst.org/articles/IJIRSTV3I8058.pdf},
     publisher={IJIRST (International Journal for Innovative Research in Science & Technology)},
}



Abstract:

Digital Marketing has created a huge buzz in today’s world. It is very popular in the younger generations, but the middle and the older generations are also not untouched by the wave of its scope. On domestic front it is used for interacting with friends and relatives and for the purpose of socializing. On professional front, it has been widely used for acquiring markets by new business ventures. Many established organizations are undergoing operational change in their traditional practices in order to adapt to this online environment for promoting their products and services globally. Social media has been the most recent and booming technological innovations. It offers a wide range of benefits. Interest and curiosity to gain more knowledge in the field of social media has been the main ground for selecting the topic of Social media for the research purpose. Advertisers are increasingly using digital and social media for mainline advertising campaigns rather than one of marketing exercises. Digital and social media are now becoming the new barometer to gauge the popularity of a campaign before it is released on mass media. To keep up with consumers' digital advances, retailers are becoming savvier, implementing strategies and programs via smart phones, tablets and other digital venues. Digital marketing can take the form of push messaging, in-store digital signage, location-based promotions, email messaging and much more. This paper tries in understanding various aspects of digital marketing while connecting with younger audience the research is also important to identify Market size, growth and Market Potential of Big Bazaar. The research shows future Scenario of Big Bazaar in current perspective.


Keywords:

Digital Marketing, Online, Promotions, Customer Purchase decision


Download Article