BibTeX:

@article{IJIRSTV2I11101,
     title={The Impact of Corporate Social Responsibility (CSR) On Consumer Satisfaction with Reference to FMCG Product},
     author={Gowtham Chandilyan S and Dr.M.Ravichandran},
     journal={International Journal for Innovative Research in Science & Technology},
     volume={2},
     number={11},
     pages={636--640},
     year={},
     url={http://www.ijirst.org/articles/IJIRSTV2I11101.pdf},
     publisher={IJIRST (International Journal for Innovative Research in Science & Technology)},
}

Sustainable products play a major role in influencing consumer behavior. A prominent role is that influencing consumers’ penchant for sustainable products requires development of inventive products and analysis of consumption practices. original products with less common effects can lead the firm to greater business competency, improve its business act, and ensure it retains its competitive advantages. Several studies have investigated the motives for purchasing socially enviable goods however most studies are based on importance rating survey. Attribute importance rating suffers from social appeal bias and some of the inferences made from this technique depart from actual consumer sentiments. The aim of this study will be to evaluate the persuade of CSR in FMCG product features on consumers’ behavior. This paper investigates the marginal willingness to pay for social attributes. In this experimental study, base on Auger et al. (2006), making of different kinds of products with different levels of functional attributes and common attributes will strength consumers to make tradeoffs, allowing measurement of the trade-offs they make.

Corporate Social Responsibility, Consumer behavior, FMCG products