BibTeX:

@article{IJIRSTV2I11202,
     title={CUSTOMER PERCEPTION TOWARDS E-BANKING IN TRICHY DISTRICT},
     author={M.MALATHI and DR.C.THIRUMAL AZHGAN },
     journal={International Journal for Innovative Research in Science & Technology},
     volume={2},
     number={11},
     pages={806--811},
     year={},
     url={http://www.ijirst.org/articles/IJIRSTV2I11202.pdf},
     publisher={IJIRST (International Journal for Innovative Research in Science & Technology)},
}

Banks today know better than anyone the opportunities and the risks they face in an ever changing competitive environment. In offering ecommerce products, banks had some key advantage over potential competitors. The purpose of this study is to find out the factors that mainly affect the customer perception of internet banking amongst gender and different age groups. This study helps in assessing these factors in the context of internet banking and would therefore help the bank management not only in improving level of satisfaction but also strengthening the bond between bank and their customer. This paper determines is to determine the customer’s perception towards the e-banking. A total number of customers taken for the study are 160. Questionnaires are used to conduct data collection and then analyzed using statistical techniques: Chi-square test, regression analysis, correlation and percentage analysis. This Study reveals that mostly the customers prefer internet banking due to reliability, convenience, sped, safety, security, cost effectiveness and an error free system.

E-Banking, IVR banking, Chi-square test