BibTeX:

@article{IJIRSTV3I5041,
     title={Impact of Digitalisation in E-Marketing},
     author={Vandana Soni and Dr. Mrs. B. B. Pandey},
     journal={International Journal for Innovative Research in Science & Technology},
     volume={3},
     number={5},
     pages={120--123},
     year={},
     url={http://www.ijirst.org/articles/IJIRSTV3I5041.pdf},
     publisher={IJIRST (International Journal for Innovative Research in Science & Technology)},
}

Technology advancement and the increasingly use of mobile, laptop, desktop, tablets and introduction of various software strikes in the marketing sector and it bring new revolution in the business world. Digital literacy brings revolution in the marketing sector. In order to success in this global world, internet is a new way of marketing a product /service globally to the targeted market around the world. The increased usage and demand for network information and connectivity is reflected in the internet penetration rates among the whole world. This penetration has brought fast development for the country due to adaptation of digital resources. Marketers use full colour advertising that appeal similar to both young and old to attract people all over the world. It is fast and flexible means of marketing. The study attempts to focus on relevance of digital literacy and its impact on digital marketing. The study is based on secondary data.

Digital Empowerment, Digital Literacy, E- Marketing, Internet, Social Transformation