BibTeX:

@article{IJIRSTV5I11017,
     title={A Study on Consumer Awareness and Buying Behaviour towards Green Marketing},
     author={Mr. Robinson. M and Sivaranjani.S},
     journal={International Journal for Innovative Research in Science & Technology},
     volume={5},
     number={11},
     pages={94--97},
     year={},
     url={http://www.ijirst.org/articles/IJIRSTV5I11017.pdf},
     publisher={IJIRST (International Journal for Innovative Research in Science & Technology)},
}

In this modern business era there exist a larger number of challenges and issues that are faced by the business world today. One such challenges that are faced by marketers is related to "green marketing". Green marketing is an emerging term that has resulted changes in entire manufacturing process of the business for making the environmentally friendly products. Green marketing is one of the game plan that is adopted by the government to protect the environment. This study focuses on the literature reviews of the awareness about green marketing and the buying behavior of the consumers towards green products.

Green marketing, environment, buying behavior