IJIRST (International Journal for Innovative Research in Science & Technology)ISSN (online) : 2349-6010

 International Journal for Innovative Research in Science & Technology

A Study on Customer Awareness on Car Insurance Policies with Special Reference to United India Insurance, Shivamogga


Print Email Cite
International Journal for Innovative Research in Science & Technology
Volume 5 Issue - 5
Year of Publication : 2018
Authors : Dr(Hc). D.M. Arvind Mallik ; Suhaib S

BibTeX:

@article{IJIRSTV5I5015,
     title={A Study on Customer Awareness on Car Insurance Policies with Special Reference to United India Insurance, Shivamogga},
     author={Dr(Hc). D.M. Arvind Mallik and Suhaib S },
     journal={International Journal for Innovative Research in Science & Technology},
     volume={5},
     number={5},
     pages={36--46},
     year={},
     url={http://www.ijirst.org/articles/IJIRSTV5I5015.pdf},
     publisher={IJIRST (International Journal for Innovative Research in Science & Technology)},
}



Abstract:

Purpose: The purpose of this study is to understand the customer awareness on car insurance policies with special reference to United India Insurance with the important element to improve the customer awareness towards insurance policies based on literature review and case study of successful vehicle Insurance Company. This study mainly focused on customer’s awareness and satisfaction level on the car insurance policies offered by the company. Research Design: This research study is mainly based on the method of probability sampling with random sampling techniques, this research study is conducted within shivamogga city with the sample size of 150 respondents from the Primary data which is collected through structured questionnaire as a sample tool for the information’s assembly, secondary data is collected by the magazine, journals of the marketing, articles and books, Findings: From the study came to know that respondents or policy holders are not aware about the terms and conditions, procedures of claiming during the time of damage or loss of the insurance policy offered by the company. Results: United India Insurance Corporation is a well-known insurance organization in the field of vehicle insurance Business which is a leading insurance sectors in providing service to the customers and customers are well satisfied with the price of the insurance policies offered by the united India insurance organization to the customers. Conclusion: From this study it is cleared that most of the policy holders are not aware about the procedures, terms and conditions, policies premium calculation procedure based on vehicle ID value, age, model etc. The concept of car insurance policies is very much needed aspects to the people who have owned a car, having car insurance policies makes the customers feel protected from the loss or damage if caused by the accident.


Keywords:

Insurance, Policyholders, Customer Awareness


Download Article